Bestsellers
The best products don't announce themselves — they prove themselves through use. These are the formulas customers and professionals return to again and again: repair treatments that restore rather than mask, styling products with hold that never stiffens, everyday shampoos and conditioners that quietly become non-negotiable.
Smoothing Silk Coat
Sale price430 SEK
Thickening Fiber Mousse
Sale price345 SEK
Smoothing Body Serum
Sale price420 SEK
Dryclean
Sale price365 SEK
S.O.S Barrier Repair Cream
Sale price680 SEK
Shampoo Volumising & Thickening
Sale price335 SEK
Day Cream
Sale price660 SEK
Hand Wash
Sale price315 SEK
THE VOLUME SET
Sale price595 SEK
Regular price700 SEK
THE RENEW SET
Sale price1 062 SEK
Regular price1 180 SEK
OFFICE DESK SET
Sale price653 SEK
Regular price725 SEK
Heard about the brand
"In its ten years, the brand has positioned itself as the reference for affordable luxury"
—VOGUE SCANDINAVIA
"Scandinavian Beauty Brands Powered By Sustainable Innovation"
—FORBES
"It's not over–complicated and has a nice feel to it"
—VOGUE UK
"The new look expands beyond the reimagined bottles – inspired by the columns of the Swedish Grace period"
—VOGUE SCANDINAVIA