For mornings when washing your hair is simply not part of the plan

I love freshly washed hair. But I often love it even more the day after.

Hair usually has a little more texture then. It behaves better, looks less “done” and somehow feels more like you. The only problem is the roots. This is where Dryclean comes in.

Spray it close to the roots, particularly around the hairline and crown. Then leave it alone for a moment. This is important. Give it time to absorb excess oil while you make coffee, brush your teeth or decide what to wear.

Then use your fingertips to massage it through the roots. Brush lightly, or don’t. Sometimes the slightly undone look is exactly what makes the hair feel modern.

Dryclean isn’t only for rescuing hair between washes. I often use it on clean hair too, especially when it feels too soft or flat. It adds that little bit of texture and lift that makes everything fall into place without looking as if you spent the morning trying.

My three-day blowout usually looks something like this:

Day one: Fresh, polished and properly blow-dried.
Day two: Softer, easier and possibly even better.
Day three: Dryclean. Coffee. Done.

A good blowout should have a life beyond the first evening. And a good dry shampoo should buy you time, not announce its presence.

Less washing. More texture. One more coffee.

Patrik