About the quiz
We have created the quizzes for you who are new to the LS universe and want a direction on where to start your journey. But also for our reoccurring customers that have found your favourites but is curios about a new category or which products that will fit your specific needs.
The quizzes combine the power of AI* with our high performing products and beauty expertise. For optimal test results use the selfie function and make sure the lighting is good and picture is high quality.
You will receive a personalised routine with three different steps: START, BUILD and REFINE. Beauty is individual, if you choose to use few steps in your routine or multiple steps. The START products are the first step or the simplest routine. For every day use. Products under BUILD is when you already have products in your routine and are curious about the next step. REFINE is when you are looking for something specific to meet your requirements or have a multiple step routine.
Choose one of the steps, combine products or add them all. It is all up to you.
Welcome to our world of beauty

Beautiful living
We see beauty as identity, not decoration or perfection. Beauty is not performance; it is presence, a calm awareness in self appreciation and self care.
To live beautifully is to live with care, balance and intention. Balance does not have any right or wrongs, only direction in what makes you your best.

Made for beautiful living
Our products is Scandinavian clarity with a heartbeat, minimalism with depth and desire. Calm on the surface, but alive beneath.
Made to fit into your life effortless, products with a sense of grace, always high performing.
*Skin Analysis AI Test
Our AI Skin Analysis is designed to help shoppers better understand their skin through a guided selfie-based assessment combined with personalized questions. The technology evaluates visible skin characteristics such as dryness, oiliness, texture appearance, pores, redness, uneven tone, fine lines, and breakout-prone areas to help recommend routines tailored to individual needs.
The experience has been developed using large datasets across different skin types, tones, and concerns, alongside beauty industry expertise and ongoing testing with skincare professionals and brand teams. Rather than replacing a dermatologist or medical diagnosis, the analysis is designed to simplify product discovery and help shoppers feel more confident about choosing the right skincare routine for their goals.
Thousands of shoppers across leading beauty brands use the selfie analysis experience to receive more personalized skincare recommendations in seconds.
*Hair Analysis AI Test
Our AI Hair Analysis experience combines selfie-based visual analysis with guided questions to better understand individual hair and scalp needs. The technology evaluates visible characteristics such as hair texture, shine appearance, dryness, frizz, scalp oiliness, density appearance, and overall hair condition to help recommend personalized routines and products.
The experience has been developed using extensive haircare datasets, beauty expertise, and continuous testing across different hair types, textures, and concerns. It is designed to make product discovery easier and more personalized by helping shoppers better understand what their hair may need based on both visual signals and lifestyle inputs.
The analysis is not intended to provide medical or dermatological diagnosis, but rather to support a more guided and customized haircare shopping experience trusted by leading beauty and haircare brands.









