The Story Behind Our Design

Inspired by the past, designed for today

When we developed the design for our products, we wanted to create something that felt both timeless and modern. Something with a strong identity, but without shouting for attention.

The main shape of our design is inspired by the classical column.

During the Swedish Grace era, the column became an important symbol of the meeting between modernity and classical design and architecture. That contrast felt particularly interesting to us, the idea of looking to the past while still creating something new.

So, we simplified the traditional column. Sharp corners and clean lines transformed it into a faceted cylinder, giving the shape a more contemporary expression while keeping its classical roots.

More than just a shape

That design language has become an important part of our brand.

The different facets represent something we believe beauty should be: multifaceted. Hair, skin, care, confidence, routines, moments and everything in between.

Our design is created to be recognised, of course. But more importantly, we wanted it to feel like something you’d want to keep around.

Something considered. Something timeless. Something that feels just as good on your bathroom shelf as it does in your hand.