“In its ten years, the brand has positioned itself as the reference for affordable luxury”

— VOGUE SCANDINAVIA

“Scandinavian Beauty Brands Powered By Sustainable Innovation”

— FORBES

“It's not over–complicated and has a nice feel to it”

— VOGUE UK

“The new look expands beyond the reimagined bottles – inspired by the columns of the Swedish Grace period”

— VOGUE SCANDINAVIA