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Understanding Your Hair Score
Your Hair Score is powered by advanced AI that looks beyond the surface - analyzing key factors like dryness, frizz, damage, shine, hair type, and color treatment. By understanding these unique traits, it creates a clear picture of your hair's overall health and performance. The result? A personalized Hair Score that unlocks tailored care routines designed to restore balance, enhance shine, and bring out your hair's natural strength and beauty.
Note: While AI detections are mostly accurate, it is still subject to certain limitations and potential errors...
Blog posts
Facial Sun Protection: How UV and Free Radicals Age Your Skin and What You Can Do
Why your skin needs extra protection UV exposure is one of the most common causes of oxidative stress in the skin. Over time, it can leave skin feeling drier, looking more uneven, and becoming m...
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Hair in the Sun: Why UV Makes Hair Dry and Dull and How to Protect It
How to protect your strands in the sun Sunlight can do more than brighten your day. UV exposure can contribute to oxidative stress, making hair feel drier, weaker, and more prone to breakage. Th...
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Hands are constantly in motion, creating, holding, giving, working, feeling. Over time, they collect traces of everything we do. Every line, texture and detail is part of a lived story. This hand c...
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"In its ten years, the brand has positioned itself as the reference for affordable luxury"
—VOGUE SCANDINAVIA
"Scandinavian Beauty Brands Powered By Sustainable Innovation"
—FORBES
"It's not over–complicated and has a nice feel to it"
—VOGUE UK
"The new look expands beyond the reimagined bottles – inspired by the columns of the Swedish Grace period"
—VOGUE SCANDINAVIA