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SUMMER ESSENTIALS – Mix & match your favourite shampoos/conditioners. Buy two and get a Leave-In Treatment BB Cream for free. SUMMER ESSENTIALS – Mix & match your favourite shampoos/conditioners. Buy two and get a Leave-In Treatment BB Cream for free. SUMMER ESSENTIALS – Mix & match your favourite shampoos/conditioners. Buy two and get a Leave-In Treatment BB Cream for free. SUMMER ESSENTIALS – Mix & match your favourite shampoos/conditioners. Buy two and get a Leave-In Treatment BB Cream for free. SUMMER ESSENTIALS – Mix & match your favourite shampoos/conditioners. Buy two and get a Leave-In Treatment BB Cream for free.

Portrait of a Man

Johan Elmander


Johan Elmander is a football icon with 85 international matches for Sweden and is absolutely worshipped in Turkey. His career innocently began in his native Sweden; Holmalund/Alingsås, with a stopover in Örgryte, which then took the player overseas to France, then Turkey, followed by England, Denmark and then back to Sweden. We thought we would get up close to what could be the coolest Swedish athlete we know and pick his brain on his overall style and holistic life attitude. 

Photo – Mikael Kenta
Styling/Grooming – Mattias Stafsing & Patrik Lernberger


Your nickname is ”Pope”, where does that come from?

The nickname “Pope” was bestowed on me many years ago in Sweden at the junior league. I was resolved on a calculated match strategy to the disapproval of my coach.

How do you consider yourself as a man?

I think masculinity lies in being comfortable with oneself. Dare to show one’s feelings with confidence and take responsibility for one’s actions.

Will your next career move have anything to do with grooming, and well–being?

You never know. It is a very interesting and lucrative industry, and I guess I already have my foot in the door.

How does your grooming routine look like?

I swear by the hair and skincare range “Lernberger Stafsing For Men”, and all my hair, body, and beard products are derived from that line. The products are free from sulphates, parabens, and they smell amazing!

Your favourite products from Lernberger Stafsing for men?

For sure the Grooming Oil, Fiber Wax and Shampoo For Hair, Beard & Body that I use every day. And the SCENT! My god, the products has the most amazing scent ever! Wherever I go I get asked by both men and women what it is that smells so good…

How often do you go to the hairdresser?

I go to the barber at regular intervals. I think, taking time for myself is important, and there is a big difference when my barber shaves and trims, and when I meekly try to replicate his skills at home

Do you consider yourself a tad vainglorious?

Most definitely! It has been determined in the household that I’m the one who spends most time in front of the mirror.

MY THREE FAVOURITE PRODUCTS

Shampoo – For Hair, Beard & Body
Apply to wet hair and body. Lather, rinse and repeat if necessary.

Fiber Wax – Shape & Texture
For soft hold – use on damp hair.
For strong hold – use on dry hair.
Excellent as a product to mix with Grooming Oil depending on what your hair needs. 

Grooming Oil – Softens & Conditions
Start with one pump and rub between hands. Smooth through dry or wet hair and beard. Excellent as a body oil as well. Mix with any styling product for added shine and care. Works wonders together with our Soft Wax, Hard Wax or Fiber Wax.