CONSCIOUS LUXURY

All products are sulphatefree, parabenfree and made in Sweden. All oils that we use are organic.

MADE IN SWEDEN means that all of our products are developed and manufactured in Sweden according to Swedish laws and regulations. Our passion and knowledge for hair care is constantly present in the process. We control the entire production chain from raw material to nished product.

SULPHATES is an extremely harsh cleansing surfactant used to clean the hair of its natural oils. Sulphates are often the cause of irritated and itchy scalp, it makes the hair feel dry, matte and dehydrated. Sulphates penetrates the skin and is accumulated under the skin and can cause allergic reactions and largely affects people with dermatitis.

PARABENS have antifungal and antibacterial properties that act as a preservative for maintaining freshness and a longer product life. It is nothing that feels or is shown in your hair.

One of the leading chemicals that can cause skin irritation and there are several large studies showing that parabens a ect the body’s hormone balance and may be the cause of hormone changes.

ECO OILS is the only option for us. An ecological oil is produced without dangerous pesticides. It is not re ned and because of that all the nutrients you want from an oil in still in the product otherwise you loose all nutrients in the refining process.

Our whole existense rests on two extremes.
The inside and the outside. This is part of everything we do.

We make products out of heart, knowledge and conscience. Making you brighter, bolder and more beautiful. By focusing on both the inside and the outside we deliver products of the best possible quality for a discerning and modern person. The holistic approach is part of everything we do. We care about the inside ingredients’ effect on the environment and the body, but only as a prerequisite for making the outside as beautiful, pleasurable and attractive as possible.

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